Artificial Intelligence Application in SEO is all the rage ever since GPT came into the force. Now ever since ChatGPT has become public SEOs can’t stop talking about the genius applications of ChatGPT for SEO.
But ChatGPT is not the only AI tool that is helping SEO. There are a plethora of AI tools that are assisting SEO with menial tasks.
In this article, we will explore some of those AI tools & their application for SEO.
1. ChatGPT
ChatGPT tops the list. ChatGPT has a multifaceted application for SEO. You can use this tool for content generation activities like Meta Tags, content, hreflang tags and so much more.
I have been using ChatGPT for building Python Scripts that are helping me with SEO tasks.
Here are the key applications of SEO via ChaGPT
- Content Generation
- Code Generation like Python, PHP, HTML, CSS etc
- Fact-checking
- Checking QRG Compliance of the content
- Content Ideas Generation
- Topical Map Ideas
2. Bard by Google
Bard is a ChatGPT alternative that comes directly from Google with real-time access to the web. It is not yet at par with ChatGPT as it is still at a nascent stage. However, there are some SEO applications where Bard is better than ChatGPT due to real-time access.
One of the best applications is Fact-Checking. You can paste paragraphs of content in Bard & ask it to check if the statements are factually correct and it will actually give you a summary of statements whether they are factually correct or exaggerated. You can further ask questions about incorrectly reported facts to get to the truth.
This application is super useful for YMYL Publisher brands. Bard is also good at E-E-A-T Audit.
You can paste the article link & ask it to share feedback from E-E-A-T POV & tell you what’s missing & it will actually do that.
Because of Bard’s Real-time accessibility, there are some brilliant SEO use cases that you can’t ignore.
Take this use case from Daniel Foley Carter for example.
This is a brilliant Technical SEO Use Case that Daniel has shown us where Bard saves the day.
3. Perplexity.ai
Perplexity is an amazing AI Search Engine that is helping SEO with content research & analysis tasks. When you are generating Health Content in your briefs it would be a good idea to add data research pointers & some statistics coming from reputable sources.
Perplexity helps you with just that. You can use a prompt like
Give me studies and stats around [topic]& With this prompt Perplexity will give you statistics with links you can quote in your content.
4. Copy AI
Copy AI though not new but it is an amazing tool. It’s not just one of those content generation tools that the market is swamped with.
What I like about Copy AI is that it won’t make content generic but there are Copywriting templates that would make your content more humanized.
The output is something that human users would love to read. Your GPT Generated content can be rephrased with Copy AI to make it sound more appealing to the readers and at the same time, the content would be spun off in a good way.
For paraphrasing on Copy AI you can use this prompt
rephrase this content where the tone should be helpful as if coming from a doctor & at the same time add some copywriting elements so that I can sell to my audience by gaining their trust
The above prompt I used to rephrase the medical content so it can differ from use case to use case.
Kunjal Chawhan founder of Decode Digital Market, a Digital Marketer by profession, and a Digital Marketing Niche Blogger by passion, here to share my knowledge